Privacy statement

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For every visit to our website or purchase in countries where Styledry operates, the privacy policy below applies. This privacy policy describes the ways in which Styledry collects data and the purposes for which such data may be used. The data controller responsible for the processing of your personal data is MDV Europe B.V.

Registered office: Glashorst 126, 3925 BV, Scherpenzeel, NL

Postal address: Glashorst 126, 3925 BV, Scherpenzeel, NL

Chamber of Commerce registration number: 64491714

1. Use of Personal Data

This section describes which personal data Styledry processes, for what purposes, and on which legal bases.

Website Visits
When you visit any of our websites, Styledry processes your IP address, device specifications, and the duration and time of your visit to analyze and improve site usage and to prevent potential fraud, such as unauthorized access to your account by third parties.

Online Orders
When you place an order through one of our webshops, Styledry processes the following data: name, address, city, email address, payment information, and order details. This information is used to process your order, manage your account, and provide customer service. Styledry products are also sold through third-party websites. In such cases, Styledry receives your data from these third parties to fulfill your order and handle returns. The overall order and return data are also used to improve the website and product range, even if you have not created an account.

Cookies
Styledry uses cookies, which in certain cases may qualify as personal data. Please refer to our Cookie Statement for details.

Customer Service
Styledry's customer service handles all inquiries and complaints. When you contact or use the services of Styledry customer service, we process your name, address, city, email, phone number, the content of your correspondence, and relevant details of your request or complaint to respond effectively. These data are retained for up to two years after the request is resolved.

Customer Surveys
If you participate in an Styledry customer satisfaction survey, we process the following data to use the survey results to improve our services: email address, survey results, name, address, and city (the latter only upon request).

Styledry Account
Creating an Styledry account makes using the webshop easier by storing your address details and order history. Your account data is used to process orders, maintain records, provide personalized newsletters, reward loyalty, grant birthday discounts, run promotions, and analyze and improve our services. Account registration collects:

  • Email address and password
  • Name
  • Address (optional)
  • Gender
  • Date of birth (optional)
  • Order history
  • Newsletter subscription (yes/no)

Newsletters
With your consent, Styledry may use your data to send newsletters about Styledry products and services, tailored as much as possible to your location, age, gender, and interests. Interests are derived from your purchase history, products viewed, added to your cart, or saved to your wishlist. Data such as order history and click behavior are stored for two years for this purpose. We also track newsletter interactions under a pseudonym to protect your privacy. You may unsubscribe at any time via hello@styledry.com or the link at the bottom of the newsletter.

Styledry may also contact you via email to participate in surveys, customer panels, or provide additional information such as gender, date of birth, and preferences regarding collections. Survey and panel results are used to improve products and services.

Third-Party Websites
Styledry websites may contain banner ads or links to third-party sites. These third parties may set cookies or collect personal data. Styledry has no control over how third parties use this data. For more information, refer to their privacy policies.

2. Legal Basis for Data Processing

The main legal basis for processing your data by Styledry is the fulfillment of a contract between you and Styledry. Processing may also be necessary to comply with legal obligations, such as financial record-keeping and tax law. In some cases, processing is based on your consent, such as for newsletters. Styledry may also rely on legitimate interests to improve its products and services based on purchase behavior and customer preferences.

Minors
Persons under 16 require consent from their legal representative to create an account or subscribe to newsletters. Proof of consent is requested via the representative’s email, and Styledry may verify consent directly.

3. Use of Personal Data by Third Parties

Styledry does not share your personal data with third parties, except:

  • To fulfill your contract with Styledry, e.g., payment providers or delivery companies
  • For Klarna payments, personal and financial information may be shared (details in Klarna privacy policy: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/nl_nl/privacy)
  • If legally required
  • In case of a merger or acquisition
  • For executing promotions or competitions
  • Social media live shopping purchases, where data is shared to calculate fees
  • With processors acting on behalf of Styledry under GDPR
  • With service providers assisting in improving MDV Europe services, such as Automatic Discounts

4. Transfers Outside the EU

Your personal data may be transferred to processors outside the EU. These processors use approved Binding Corporate Rules or standard contractual clauses to ensure adequate protection. More information can be requested at info@styledry.com.

5. Job Applicants

Submitting a job application through the website involves processing data such as CV, cover letter, name, and email. This data is used solely to evaluate applications and contact candidates. Data of unsuccessful applicants is deleted within four weeks unless explicit consent is given to retain data for up to one year.

6. Business Transfers

If Styledry transfers its business or services to a third party, personal data will also be transferred. You will be informed in advance. If you do not wish to continue using the services, you may request deletion of your data.

7. Retention Periods

Personal data is retained only as long as necessary:

  • Order data: 2 years
  • Financial data: 7 years
  • Newsletter data: while subscribed + 1 year
  • Account purchase history: up to 5 years
  • Customer service correspondence: 2 years
  • Fraud and theft data: as long as necessary to resolve the incident

8. Rights

You have the right to access, correct, limit, block, or delete your personal data. You can request a machine-readable subset for portability. You may also withdraw consent for newsletters or cookies at any time and object to direct marketing.

9. Contact

Requests regarding your rights can be sent to info@styledry.com. Objections to phone marketing can also be registered via the Bel-me-niet registry: www.bel-me-niet.nl. The Data Protection Officer can be contacted at info@styledry.com. Complaints may also be submitted to the Dutch Data Protection Authority: https://www.autoriteitpersoonsgegevens.nl/en

10. Automatic Discounts via Automatic Discounts App

When completing an online order, pseudonymized and encrypted order/session data may be shared with the Automatic Discounts App to apply relevant discounts. This includes order number, amount, currency, coupon codes, session ID, and timestamps. Your email or other personal data is not shared without consent. Temporary IP processing may occur for security and troubleshooting; IP addresses are anonymized after seven days. You may opt out by not using the discount offers or contacting info@mdveurope.com. More information: https://staytuned.digital/privacy-policy/.

11. Changes to the Privacy Statement

Styledry reserves the right to modify this privacy statement. Please review it each time you use our services. Significant changes will be communicated.

12. Disclaimer

This website, including newsletters, provides information about Styledry and its subsidiaries. Styledry is not responsible for the content of linked or third-party websites. The information is provided “as is” and may be incomplete or inaccurate. Styledry reserves the right to make changes without prior notice and is not liable for any direct, indirect, or consequential damages arising from the use of the website.