As operator of the Styledry website, MDV Europe B.V. uses cookies and similar technologies. Cookies are small text files that are stored on a user’s device and can be read again at a later time. In addition, the site uses tracking pixels and scripts. These are small invisible images or pieces of code added to the website that can read information from the cookies already set. Hereafter, these technologies are collectively referred to as “cookies.”

NECESSARY & FUNCTIONAL COOKIES

These cookies ensure that the Styledry website functions properly. We use them for essential security measures, such as load balancing to distribute server workload, and to prevent security risks. Additionally, functional cookies store your country selection, shopping cart contents, and login preferences so you do not have to repeatedly enter the same information.

• Legal Basis: Legitimate Interest.

ANALYTICS COOKIES

Styledry uses analytics cookies to measure how the website is used. This includes browser type, device info, duration of visits, and which pages are most popular.

• Google Analytics: We have configured Google Analytics in a privacy-friendly manner. We have a data processing agreement with Google, your IP address is partially anonymized (masking the last four digits), and Google is prohibited from using this data for other services.
• ContentSquare: We use ContentSquare to analyze anonymous visitor behavior (clicks and scrolling) to optimize the user experience.
• Legal Basis: Consent.

MARKETING & ADVERTISING COOKIES

If you have given your consent, cookies are set that allow us and our partners to show you targeted advertisements or to suppress ads if you have already made a purchase. These cookies track your interests based on click behavior on our site and across external platforms.

• Social Media: These cookies allow logged-in users of platforms like TikTok to share content or track ad conversions.
• Legal Basis: Consent.

Styledry utilizes services from specialized partners for analytics and advertising. Please note that we refer to the privacy statements of our partners for detailed information on how they process your data and the lists of subcontractors and third parties engaged by them:

• Shopify: Privacy Policy
• Google: Privacy & Terms
• Klaviyo: Privacy Notice
• TikTok: Privacy Policy
• ContentSquare: Privacy Policy

You can withdraw your consent and object against cookies by adjusting your preferences at any time via the "Manage Preferences" button at the bottom of the page. You can also delete all cookies via your browser settings. Consult the “Help” section of your browser for instructions. If you choose to disable cookies, some features of the webshop may not be fully functional.

For more information about our general data processing, please refer to our Privacy Statement.

For every visit to our website or purchase in countries where Styledry operates, the privacy policy below applies. This privacy policy describes the ways in which Styledry collects data and the purposes for which such data may be used. The data controller responsible for the processing of your personal data is MDV Europe B.V.

Registered office: Glashorst 126, 3925 BV, Scherpenzeel, NL

Postal address: Glashorst 126, 3925 BV, Scherpenzeel, NL

Chamber of Commerce registration number: 64491714

This section describes which personal data Styledry processes, for what purposes, and on which legal bases.

Online Orders
When you place an order through one of our webshops, Styledry processes the following data: name, address, city, email address, payment information, and order details. This information is used to process your order, manage your account, and provide customer service. Styledry products are also sold through third-party websites. In such cases, Styledry receives your data from these third parties to fulfill your order and handle returns. The overall order and return data are also used to improve the website and product range, even if you have not created an account.

Cookies
Styledry uses cookies, which in certain cases may qualify as personal data. Please refer to our Cookie Statement for details.

Customer Service
Styledry's customer service handles all inquiries and complaints. When you contact or use the services of Styledry customer service, we process your name, address, city, email, phone number, the content of your correspondence, and relevant details of your request or complaint to respond effectively. These data are retained for up to two years after the request is resolved.

Styledry Account
Creating an Styledry account makes using the webshop easier by storing your address details and order history. Your account data is used to process orders, maintain records, provide personalized newsletters, reward loyalty, grant birthday discounts, run promotions, and analyze and improve our services. Account registration collects:

• Email address and password
• Name
• Address (optional)
• Gender
• Date of birth (optional)
• Order history
• Newsletter subscription (yes/no)
  

Newsletters
With your consent, Styledry may use your data to send newsletters about Styledry products and services, tailored as much as possible to your location, age, gender, and interests. Interests are derived from your purchase history, products viewed, added to your cart, or saved to your wishlist. Data such as order history and click behavior are stored for two years for this purpose. We also track newsletter interactions under a pseudonym to protect your privacy. You may unsubscribe at any time via hello@styledry.com or the link at the bottom of the newsletter.

Styledry may also contact you via email to participate in surveys, customer panels, or provide additional information such as gender, date of birth, and preferences regarding collections. Survey and panel results are used to improve products and services.

Third-Party Websites
Styledry websites may contain banner ads or links to third-party sites. These third parties may set cookies or collect personal data. Styledry has no control over how third parties use this data. For more information, refer to their privacy policies.

The main legal basis for processing your data by Styledry is the fulfillment of a contract between you and Styledry. Processing may also be necessary to comply with legal obligations, such as financial record-keeping and tax law. In some cases, processing is based on your consent, such as for newsletters and marketing and analytics cookies. Styledry may also rely on legitimate interests to provide a secure website. to improve its products and services based on purchase behavior and customer preferences.

Minors
Persons under 16 require consent from their legal representative to create an account or subscribe to newsletters. Proof of consent is requested via the representative’s email, and Styledry may verify consent directly.

Styledry does not share your personal data with third parties, except:

• To fulfill your contract with Styledry, e.g., payment providers or delivery companies
• For Klarna payments, personal and financial information may be shared (details in Klarna privacy policy: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/nl_nl/privacy)
• If legally required
• In case of a merger or acquisition
• For executing promotions or competitions
• Social media live shopping purchases, where data is shared to calculate fees
• With processors acting on behalf of Styledry under GDPR
• With service providers assisting in improving MDV Europe services, such as Automatic Discounts
• With the partners referred to in our cookiestatement

Your personal data may be transferred to processors outside the EU. These processors use approved Binding Corporate Rules or standard contractual clauses to ensure adequate protection. More information can be requested at info@styledry.com.

Submitting a job application through the website involves processing data such as CV, cover letter, name, and email. This data is used solely to evaluate applications and contact candidates. Data of unsuccessful applicants is deleted within four weeks unless explicit consent is given to retain data for up to one year.

If Styledry transfers its business or services to a third party, personal data will also be transferred. You will be informed in advance. If you do not wish to continue using the services, you may request deletion of your data.

Personal data is retained only as long as necessary:

• Order data: 2 years
• Financial data: 7 years
• Newsletter data: while subscribed + 1 year
• Account purchase history: up to 5 years
• Customer service correspondence: 2 years
• Fraud and theft data: as long as necessary to resolve the incident

You have the right to access, correct, limit, block, or delete your personal data. You can request a machine-readable subset for portability. You may also withdraw consent for newsletters or cookies at any time and object to direct marketing.

You can withdraw consent for Marketing cookies or object against functional cookies through Manage Cookies at the left bottom of the webpage. Requests regarding your rights can be sent to info@styledry.com. Objections to phone marketing can also be registered via the Bel-me-niet registry: www.bel-me-niet.nl. The Data Protection Officer can be contacted at info@styledry.com. Complaints may also be submitted to the Dutch Data Protection Authority: https://www.autoriteitpersoonsgegevens.nl/en

When completing an online order, pseudonymized and encrypted order/session data may be shared with the Automatic Discounts App to apply relevant discounts. This includes order number, amount, currency, coupon codes, session ID, and timestamps. Your email or other personal data is not shared without consent. Temporary IP processing may occur for security and troubleshooting; IP addresses are anonymized after seven days. You may opt out by not using the discount offers or contacting info@mdveurope.com. More information: https://staytuned.digital/privacy-policy/.

Styledry reserves the right to modify this privacy statement. Please review it each time you use our services. Significant changes will be communicated.

This website, including newsletters, provides information about Styledry and its subsidiaries. Styledry is not responsible for the content of linked or third-party websites. The information is provided “as is” and may be incomplete or inaccurate. Styledry reserves the right to make changes without prior notice and is not liable for any direct, indirect, or consequential damages arising from the use of the website.