COOKIE STATEMENT

COOKIES
This website uses cookies and similar technologies.
Cookies are small text files that are stored on a user’s device and can be read again at a later time. In addition, the site uses tracking pixels and scripts. These are small invisible images or pieces of code added to the website that can read information from the cookies already set. Hereafter, these technologies are collectively referred to as “cookies.”
This site uses the following types of cookies:
NECESSARY COOKIES
These cookies ensure that the Styledry website functions properly. Styledry uses load balancing cookies. Load balancing is a technique that distributes the workload across multiple servers, ensuring the site remains accessible and performs well.
FUNCTIONAL (PREFERENCE) COOKIES
We also use cookies for purposes such as your country selection, remembering the contents of your shopping cart, and offering the option to save login information. This means you do not have to repeatedly enter the same information on our webshop. You can disable these cookies via the Cookie Settings using the pink button at the top of the page and then selecting “Disable Preference Cookies.”
SOCIAL MEDIA COOKIES
Social media cookies allow logged-in users of selected social media platforms to share specific content from our website directly. These cookies are only set if you are logged into the respective social media platform.
WEB ANALYTICS COOKIES
Styledry uses web analytics cookies to measure how the website is used. This includes information such as browser type, the device used to access the website, frequency and duration of visits, and which functions/pages are used most. This data is used to optimize the website and improve user experience
GOOGLE ANALYTICS
These cookies allow us to measure website usage, including repeat visits, the most visited areas of the webshop, and how a user navigates through the site. Styledry has configured Google Analytics in a privacy-friendly manner, meaning Styledry has a data processing agreement with Google under which Google may use the information solely for the analysis purposes listed above on behalf of Styledry. Google will remove the last four digits of your IP address and is required to use the data independently from its other services. Google does not store or otherwise retain IP addresses. We do not use Google Signals. If you still object to the use of Google Analytics, you can disable Google Analytics cookies by installing the Google Analytics Opt-out Browser Add-on.
For more information on how Google handles your personal data, please refer to this page from Google.
A/B TESTING
A/B testing involves showing two or more versions of a page (A and B) to different visitors to measure which variant performs better. This helps optimize the user experience and can involve changes in layout or design. We also use A/B testing to make promotions on the site as relevant as possible for you, such as:
- Displaying recently viewed products.
- Showing the last page viewed by your selected target group.
THIRD-PARTY COOKIE USAGE
Styledry has no influence over the use of cookies by third parties, except for the service providers employed by Styledry for analytics and advertising services on our own site.
ADVERTISING COOKIES
Styledry runs advertising campaigns where advertisements (text, banners, etc.) from Styledry are placed on external sites. If you have given your consent, cookies are set that allow external websites to register your visit to show you more targeted ads, or, if you have already made a purchase, to show you no ads at all. If no consent is given for the placement of cookies, no third-party (banner) ads that set or read cookies will be displayed.
AFFILIATE COOKIES
These cookies track which advertisement leads to the purchase of a particular product so that the affiliate who displayed the ad can receive a reward from the advertiser.
DISCLAIMER
These overviews are a snapshot in time. Styledry strives to keep this list as up-to-date as possible. However, due to the non-static nature of the internet and the many involved (external) parties, not all current cookies and/or sites may be immediately reflected in this overview.
DELETING COOKIES AND CHANGING COOKIE SETTINGS
You can change your cookie settings at any time via the pink button at the top of the page. You can also easily delete all cookies (not just Styledry cookies) via your browser. For instructions on cookie settings and deleting cookies, consult the “Help” section of your browser. You can choose to disable cookies or to receive a notification each time a new cookie is sent to your computer. These settings can be adjusted in your browser. Various tools are also available to manage the use of scripts.
SHOPPING WITHOUT COOKIES
If you choose to disable cookies, some features of the webshop may not be fully functional.
For more information about our privacy statement, click here.
TABLE OF USED COOKIES AND SCRIPTS
Type of cookie/script | Name/Extension | Retention Period | Purpose/Description | Third-party Use/Access |
---|---|---|---|---|
Web analytics | _gat | 1 minute | This Google Analytics cookie ensures that not too many requests are sent to Google Analytics simultaneously. | Google Analytics |
Web analytics | _ga | 2 years | This Google Analytics cookie is used to distinguish between different users. | Google Analytics |
Web analytics | _utmc | Session | This Google Analytics cookie is used to distinguish between an existing session and a new session. | Google Analytics |
Web analytics | gid | 1 day | This Google Analytics cookie is used to distinguish between different users. | Google Analytics |
Web analytics | dwac_XXXXX | 1 year | Commerce Cloud analytics cookie. | Commerce Cloud |
Technical | _dc_gtm_XXX | 1 minute | This cookie/script is used to load Google Tag Manager, making it easier and less error-prone to adjust certain parts/scripts of the site. | Google Tag Manager |
Technical | User ID | – | Allows unique users to be identified, regardless of browser or device. | Google Analytics |
Technical | __cfduid | 1 year | Cloudflare CDN; used to identify individuals behind a shared IP address and to apply security settings. | Cloudflare |
Technical | dw_cookies_accepted | 1 year | Stores acceptance of the cookie policy. | Commerce Cloud |
Technical | lastsearch | 1 year | Stores the last search query. | Commerce Cloud |
Technical | dwanonymous_XXXXX | 6 months | Commerce Cloud cookies to distinguish one user from another. Stores customer information, preferences, shopping cart, etc. | Commerce Cloud |
Technical | dwsecuretoken_XXXXX | Session | Commerce Cloud cookie for secure sessions. Any HTTPS traffic is checked against this cookie to prevent session spoofing. | Commerce Cloud |
Technical | Dwsid / sid | Session | Commerce Cloud session ID. | Commerce Cloud |
Technical | dw_dnt | Session | Commerce Cloud cookie for JavaScript capabilities. | Commerce Cloud |
Technical | locale | Session | Commerce Cloud cookie for language/country. | Commerce Cloud |
Technical | dwsourcecode_XXXXX | 1 day | Commerce Cloud cookie related to promotions activated via a source code. | Commerce Cloud |
Technical | dwpersonalization_XXXXX | 31 days | Commerce Cloud cookie, used for A/B testing. | Commerce Cloud |
Advertising | BingAds | – | Measurement and reporting for the Bing advertising network. | Bing |
Advertising | Google Adwords Conversion | – | This script is used for measurement and reporting of Google Adwords campaigns. | Google AdWords |
Advertising | Google Dynamic Remarketing | – | This script enables retargeting of visitors to msmode.com within the Google Network and makes Google Network ads more relevant based on previous website preferences. | Google Dynamic Remarketing |
Advertising | Awin / Digital Window | – | Tracks which clicks lead to a product purchase so the website within the Awin network displaying the ad can receive a reward. | Awin |
Advertising | Facebook Custom Audience | – | This script enables retargeting of visitors to msmode.com on Facebook and makes Facebook ads more relevant based on previous website preferences. | Meta |
Advertising | Awin. aw***** (cookie name varies per advertiser depending on program ID, e.g., aw1001) | Varies per advertiser, standard 30 days | The cookie is set when a tracking link is clicked. It stores publisher IDs, advertising material, campaigns, click time, and any publisher-provided data. | Awin |
User Experience Improvement | Contentsquare | – | Various cookies set to improve user experience on the webshop. See the most recent cookie overview here. | Contentsquare |
Tracking | Voyado | 1 year | This script generates a unique client ID and stores and forwards tracking data (visitor behavior) to the customer data platform Voyado. Data is used to personalize commercial communications if the customer has given consent. | Voyado |
Functional | Translate & Adapt | Session | Ensures the webshop is available in multiple languages. | Shopify |
Functional | Automatic Discounts & Upsells | Session / short | Enables automatic discounts and product recommendations. | Shopify |
Functional | Search & Discovery | Session | Helps visitors find the correct product faster. | Shopify |
Marketing / Tracking | Elevar Conversion Tracking | Depends on platform | Measures conversions and links data to advertising platforms (e.g., Google Ads, Meta). | Elevar / connected ad platforms |
Marketing / Tracking | Klaviyo (if active) | Depends on campaign | Personalizes email marketing and links website behavior to emails. | Klaviyo |