Evelien has an identical twin, Annelie. Annelie is Evelien's favourite fashion guru and beauty expert. She knows all the latest trends from London to Beirut and Evelien relies on Annelie's advice. But one day when they were discussing hair routines, something didn't add up. Despite having the same DNA, Evelien couldn't understand why her hair never looked as good as her sister's. Turns out one washes her hair once a week, the other once every other day.

And so began Evelien's mission to get hair as good as Annelie's. However, after endless searching she couldn't find any flexible and on-the-go solutions that delivered. The answer, create her own. Enter STYLEDRY.

5 Benefits of being #lazybutgenius.