THE STORY BEHIND STYLEDRY

HAIR HISTORY IS BEING REWRITTEN.

Evelien has an identical twin, Annelie. Annelie is Evelien's favourite fashion guru and beauty expert. She knows all the latest trends from London to Beirut and Evelien relies on Annelie's advice. But one day when they were discussing hair routines, something didn't add up. Despite having the same DNA, Evelien couldn't understand why her hair never looked as good as her sister's. Turns out one washes her hair once a week, the other once every other day.

And so began Evelien's mission to get hair as good as Annelie's. However, after endless searching she couldn't find any flexible and on-the-go solutions that delivered. The answer, create her own. Enter STYLEDRY.

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WHY YOUR HAIR WILL LOVE STYLEDRY.

THERE'S A NEW HAIR BRAND IN TOWN AND IT'S ABOUT TO SHAKE UP YOUR DAY-TO-DAY ROUTINE, FACT!

For too long we've been slaves to the shampoo, condition, style regime. Costing us time, money and effort when, let's face it, we could be creating an empire rather than obsessing over misbehaving hair. STYLEDRY is about to start a real-life revolution.

Unshackling you from the ties of daily washing, STYLEDRY is committed to creating quick-fix products that means you can stretch out your blow-dry in style. Including an Insta-worthy turban shower cap, dry shampoo blotting papers and a pressed dry shampoo compact powder.

Whether you're trying to reduce your H2O usage, give your hair a break from wear and tear or you're simply a girl that likes her snooze button, you have permission to sidestep the shower.

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